![]() ![]() Her latest offering, Gisella Cozzo & Xmas friends 4 Haiti, will be released on November 22nd on the Top Records label (distributed by Edel). In addition to all her jingle work, Gisella Cozzo has recorded a number of albums. as soon as you hear them only once on the radio, they’re already a hit. For example, I did a dance song years back: (sings) “La la la la la, I need you tonight, La la la la, baby, hold you tight.” These lyrics are very quick, from Kylie Minogue, that did (sings) “Na na na na, la la la la la,” that’s very quick! Lady Gaga, and also Ke$ha, “TiK ToK, da na na,” so there are very short, very quick words, very catchy, so they’re actually. People have to be attracted by the lyrics. I believe that all pop hits and the major hits in the charts that we see on iTunes, or wherever in the world, are mainly in English because they’re just so catchy, the lyrics have to be very quick, very catchy and short. Most international hit songs are in English. Gisella Cozzo’s work with Laura Pausini consisted of writing English lyrics together. attractive in their way of interpreting the song. But the person that is writing the ad, musically speaking, or actually singing the ad, interpreting the ad, has to be very convincing, most of the times very happy, most of the times very bright, very sort of. You have to have a great creative team behind you, the idea, the visual idea, the images have to be very, very quick and very creative, very catchy and attractive for the actual buyer, for the actual viewer that is listening or looking at the ad. ![]() I think the secret for a successful jingle are many ingredients put together. So what’s the secret for a successful jingle? Gisella Cozzo I don’t actually get frustrated when people say: “You’ve sung so many jingles.” I said: “Yeah, I’m very happy because it’s made me popular!” With recording nowadays, if you do not write catchy tunes, especially in the pop scene, your records do not sell. ![]() It’s such a joy to see!” So everybody knows me from that ad, and I believe that commercials are very important, for, also, singers, because you have to be very versatile, very quick, and write very catchy tunes. That song goes like that: (sings) “I feel good, I feel fine ‘cause I know my loving heart is all you need. In Italy I’ve been known as “the Jingle Queen,” we could say, because I have done so many jingles and continue to do so, from the Levi’s ad, the European campaign around Europe, with “Tu vuo’ fa’ l’americano” in English, (the) Sophia Loren version, to the most famous, perhaps, ad, that many Italian people refer me to, and I’ve become very famous, with “Joy (I feel good I feel fine)”. Not only that, she even sang us a couple of tunes! Gisella Cozzo (Australian accent) She has also worked with Italian singers like Laura Pausini and Gianluca Grignani, but she was more than happy to talk about her work in advertising. Her voice can often be heard on ads for such brands as ENEL, the Italian postal service (Poste italiane), Levi’s, the ice cream “Coppa del Nonno” and the household cleaning product Chanteclaire. Today she is based in Milan, the capital of the Italian advertising industry, and she is one of its leading jingle singers – and writers. Yet she returned to the land of her forefathers at the age of 19. Gisella Cozzo has a very Italian name, even though she was born in Melbourne, Australia. Speaker: Rachel Roberts (Standard British accent) ![]()
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